Jerry Pratt

Economic Development Officer, Clearwater County

CATA Regional Agritourism Development Strategy

The Agritourism Strategy captures the opportunity to invite visitor’s in to connect with people and places that bring the region’s agricultural heritage to life. This links agricultural production while sharing authentic, educational, and entertaining experiences while generating income and providing opportunities for farms, producers and related business owners.

The study revealed our region possesses significant strengths and assets in agritourism and agriculture through a range of farms, local food, markets, attractions, eateries, and breweries. The Agritourism Development Strategy provides the 8 CATA member municipalities with suggestions on enhancing individual agritourism opportunities in alignment with local economic development strategies and activities.


Jerry Pratt is the Economic Development Officer for Clearwater County, Lead for David Thompson Country Regional Tourism, and Clearwater County Representative on the Central Alberta Tourism Alliance.