Inventing a Craft-Meat Industry
Stepping outside of the commodity mindset by creating an integrated supply ecosystem.
Biography
James Bradbury started his career by leading emerging brands in the consumer packaged goods, meats and beer industries. James has developed extensive experience in areas of product development, packaging and private label with regional and international brands. He is a well-known figure in Canada’s beef and cattle industry due mainly to his work as Brand Officer for the Canadian beef industry at Canada Beef. James has established a strategic brand and marketing company called Bradbury&Company, looking after clients in the agri-food and animal protein sectors. His clients range from running an e-commerce home-delivered meats business to the implementation of marketing programs that make a difference.