Smashing Sales and Marketing Together: Mapping Your Customer Journey
Spray and pray no longer. Sell smarter not harder. Understand your audience, map them, and be there when they need you. Coordinate your efforts through an integrated customer journey map.
Biography
James lives in Calgary, Alberta and has spent half his career in the beer industry and the other half in the livestock and meat industry. His work with companies such as Premium Brands Food Group and as the Brand Officer for Canada Beef, James has developed core knowledge and skills in selling and marketing food. James leverages his extensive background to offer fractional marketing and product development services focused on solving intricate issues within the food industry, with a focus on small to mid-sized players looking for growth. His company Bradbury & Company specializes in brand strategy, go-to-market strategies, and comprehensive marketing solutions for clients across food production, animal livestock production, and agriculture. James also teaches niche meat processing at Oregon State University and is involved in building a beef brand amongst other projects.