How Does Advertising Affect Purchasing Behaviour
Join renowned food expert Sylvain Charlebois, aka the “Food Professor,” in this informative keynote presentation as he delves into the impact of media and advertising on food buying behavior. In the face of food inflation, which has been making headlines frequently in 2022 and 2023, Canadians are rethinking their grocery shopping habits due to constant messaging. Dr. Charlebois will examine how the food industry can adjust to this new “ultra-conscious” consumer who is demanding more from the industry with their food budget. His insightful talk will provide a fresh perspective on the changing landscape of the food industry and how businesses can adapt to meet the needs of modern-day consumers.
Dr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world’s most cited scholars in food supply chain management, food value chains and traceability. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.