Bryce McKenzie

Director of Strategy, AdFarm

Success Through Marketing

“Success Through Marketing” offers a comprehensive exploration of strategies and trends shaping the future of agri-food marketing. In this session, delve into the core of successful marketing approaches, from harnessing digital technologies to disrupting supply chains and crafting effective communication strategies to engage and educate consumers. This session is an invaluable resource for anyone in the agri-food industry seeking to stay ahead in the dynamic and ever-evolving world of marketing. Join us to position yourself for marketing excellence in 2024.


AdFarm is a top marketing agency in North America that focuses entirely on agriculture and agri-food. Bryce has a background in agriculture, having worked on his family farm and in the agriculture services industry in Southern Alberta. He uses this firsthand experience, along with more than ten years of marketing and communications consulting, to assist AdFarm clients in developing their marketing and communication strategies.