Bianca Parsons

Executive Director, AFPA

Made in Alberta

Made in Alberta is the premier destination for locally sourced and produced food products from the beautiful province of Alberta. At the heart of this operation is the Alberta Food Processors Association (AFPA), an organization dedicated to supporting and promoting Alberta’s food and beverage industry. This session will highlight the benefits that Made in Alberta is bringing to food processors and consumers alike.


Born in Banff, Alberta, Bianca’s love for Alberta’s bounty started early on. As the Executive Director of the Alberta Food Processors Association (AFPA) and Alberta’s representative on the Board for Food and Beverage Canada, she passionately advocates for Alberta’s producers. Bianca’s dedication to supporting Alberta’s vibrant food and beverage scene is exemplified through her commitment to promoting the “Made in Alberta” journey. Her strategic leadership makes her a driving force in Canada’s culinary industry, inspiring others to learn more and support Alberta-made products.