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Jo-Ann McArthur

President
Nourish Food Marketing

False Messaging: How Can the Agri-Food Industry Combat Statements Made by Celebrities and Conspirators.

Main Stage Panel: Wednesday, November 27.  1:45 p.m. – 2:30 p.m.

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In today’s digital landscape, false messaging relating to the agri-food industry fueled by celebrities and conspiracy theorists is a growing challenge across sectors. This panel will explore the dangers of misinformation and its rapid spread through influential voices, particularly in social media. It will discuss practical strategies for combating misleading statements, including collaboration with fact-checkers, fostering transparency, and leveraging trusted voices to counteract harmful narratives.

What Does the Future Hold for Agri-Food?

Keynote: Thursday, November 28.  9:10 am – 9:50 am

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The Nourish 2025 Trend Report will be hot off the press. What trends of the future can you leverage for your business? What blue ocean opportunities still exist from ongoing trends? Join Jo-Ann as she gives you plenty of food for thought and real-world examples to future-proof and grow your business.

Biography

Jo-Ann spent her first career client-side, successfully connecting brands with consumers and retailers at Procter & Gamble, Unilever, and Cadillac Fairview. As a divisional President of Molson Coors, and a member of its North America Management Board, she led the charge to sell more beer more profitably. Now leading the agency she co-founded, Jo-Ann continues to build robust strategies for food and beverage products in Canada, the US, and globally. She works hands-on with the Nourish Team, guiding the creation of marketing plans that move products off shelves and into consumers’ shopping baskets and, perhaps most importantly, into their hearts.

Nourish Food Marketing

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